Cataldo de Franco

Cataldo De Franco is an experienced e-commerce executive with a significant track record in digital strategy and business development across various sectors. Currently serving as Senior Vice President of E-Commerce at Lavazza Group since January 2018, Cataldo oversees e-commerce operations including direct sales and marketplace management. Previous roles include Director of E-Commerce at The Fragrance Outlet, where responsibilities encompassed startup operations and digital marketing strategies, as well as Director and Owner at COMWAY, focusing on import-export activities. Cataldo's expertise extends to leadership positions at GENTRY, MAN of the WORLD Magazine, and several consulting roles in marketing and business development. Educational credentials include an Executive MBA from Harvard Business School, an MBA from NYU Stern School of Business, and a Bachelor of Business Administration from Università Bocconi.