Elisa Negri

Elisa Negri has extensive experience in marketing and brand management, currently serving as Marketing Manager for both Retail & E-Commerce and Away from Home Business at Lavazza Group since January 2022, where the focus is on developing and executing the Out of Home marketing strategy in the Italian market. Previously, Elisa spent nearly nine years at Nestlé Waters in various significant roles, including Global Trade Marketing and Sales Development Manager, where leadership facilitated the growth of Sanpellegrino Group brands across over 50 countries, and Global Brand and Innovation Manager responsible for establishing the KIDS’ global strategy for bottled water. Additional roles at Nestlé included International Brand Manager for S.Pellegrino and International Jr Brand Manager for Sanpellegrino Sparkling Fruit Beverages. Earlier career experiences at Nestlé and Vodafone involved market analysis and brand support. Elisa holds a Laurea Magistrale in Marketing Management from Università Bocconi, an MBA from Schulich School of Business - York University, and a Laurea Triennale in Economia per Arte Cultura e Comunicazione from Università Bocconi.