Federico Pinna

Federico Pinna is an experienced EMEA trade marketing specialist currently working at Lavazza Group since May 2021, focusing on the Balkan area. Responsibilities include defining marketing strategies and plans, managing BTL activities, conducting market data analysis, and collaborating with cross-functional teams for business case development. Prior roles at Lavazza involved communication and e-commerce marketing, where Federico coordinated media and social media plans, managed local campaigns, and executed promotional strategies on platforms such as Amazon. Federico's foundational experience began with an internship in Lavazza’s trade marketing team for the Middle-East and Africa region and involvement with MARKETERs Club. Federico holds a Master’s degree in Economics and Management and a Bachelor's degree in Economics and Commerce from Università degli Studi di Torino.