Lavazza
Laura Ventura is an accomplished digital marketing professional with extensive experience in leading digital initiatives and consumer engagement strategies. Currently serving as the Italy Digital Marketing, Communication & PR Manager at Lavazza Group since June 2019, Laura oversees full-funnel digital media campaigns, social strategy, community management, and e-commerce planning. Prior to this role, Laura spent nearly 16 years at Nestlé in various positions, including Digital Marketing Manager, where key contributions included developing consumer engagement strategies, managing CRM initiatives, and implementing data-driven marketing projects. Laura holds a degree from Università di Pavia and has a strong focus on leveraging data to enhance customer journeys and drive marketing effectiveness.
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Lavazza
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Founded in Turin in 1895 as a small family business, today, 125 years and four generations of entrepreneurs later, they are an international group with more than 4,000 employees. They continue to export the art of coffee blending all over the world with different international brands in addition to Lavazza, including Carte Noire, Merrild and Kicking Horse.