Swati Verma

Swati Verma, Ph.D., is an accomplished academic and professional in the field of marketing with a diverse background in teaching, research, and management. Currently serving as an Associate Professor of Marketing at Lawrence Technological University since August 2016, Swati previously held the role of Assistant Professor while conducting research on Behavioral Pricing and Branding. Swati's prior experience includes being a Doctoral Student in Marketing at Wayne State University's Mike Ilitch School of Business, where research focused on Pricing, Consumer Decision Making, and Advertising. Earlier roles included North Zone Sales Manager at CRY India, managing partnerships and corporate alliances, and Area Manager at Land Solutions, overseeing sales and customer relations in real estate development. Swati's educational qualifications include a Ph.D. in Marketing from Wayne State University, an MBA in Marketing & Finance from the Indian Institute of Planning and Management, and a Bachelor of Engineering in Electronics and Communication from Visvesvaraya Technological University.