Craig Black

Craig Black has a strong background in various leadership roles. Craig currently serves as the Sr. Vice President & General Manager at Laxco, Inc. Prior to their current position, they worked at VIAVI Solutions, where they held multiple roles. As the General Manager of Fiber Optic Test & Measurement, they spearheaded a turnaround for a declining business unit, focusing on revenue attainment, market share gains, and managing a full P&L of $140M. Craig also led the reorganization of Product Marketing and Go-to-Market functions as the Sr. Director of Marketing, resulting in the launch of over 50 new products and exceeding critical business KPIs. Additionally, as the Director, General Manager - Fiber Inspection and Test, they managed the P&L and site management of 50 employees, significantly improving revenue, gross margins, and business unit performance. Before VIAVI Solutions, Craig served as the Director of Sales and Marketing at Westover Scientific, where they developed a fully integrated Go-to-Market strategy and drove revenue growth in major accounts and underperforming regions. Craig also held the role of Director of Business Development and Marketing at DirectConnectGroup, where they successfully developed and implemented an integrated sales and marketing plan. Craig began their career as the Regional Sales and Business Development Manager at SiteLite.com, where they established a sales office, developed territories, and generated significant revenue through direct sales and strategic partnerships.

Craig Black attended Washington State University from 1986 to 1990, where they earned a Bachelor of Arts degree in Marketing.