De Liu currently serves as Vice President of the Group COO Office at Lazada, part of Alibaba International, since June 2023. Prior experience includes a role as Strategy & Operations Lead at Binance from July 2022 to May 2023 and a series of positions at Simon-Kucher & Partners from January 2017 to July 2022, culminating in the role of Director. Earlier, De Liu was Division Finance Manager at unu, where contributions were made to the growth of the Finance Division, and was a Business Development Intern at Rocket Internet SE, supporting the expansion of CupoNation. Additional experience includes business development internships at iFree Studio Limited and research analytics at Happy Thinking People, along with academic credentials featuring a Master's degree in Management & Strategy from The London School of Economics and a Bachelor's degree in Economics from Ludwig-Maximilians-Universität München. De Liu also holds a Bachelor's degree in International Trade & Finance from Zhejiang University.
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