Jay Yang

Jay Yang is a seasoned professional with extensive experience in retail and marketing across various regions. Currently serving as SVP Regional Category Management at Lazada since October 2020, Jay supports Brands and Sellers in Retail, Marketplace, and Cross Border business across Southeast Asia. Prior roles include Head of Retail Solution at Samsung Electronics, where support was provided for retail marketing efforts across Southeast Asia, Australia, and New Zealand. As Home Appliance Product Director and Head of Marketing at LG Electronics Singapore, Jay managed the home appliance product line and led a marketing team across multiple categories. Experience also includes serving as Regional Solution Senior Manager at LG Electronics U.S.A., where Jay focused on global go-to-market best practices, and as Head of GTM Strategy at LG Electronics U.K. Ltd.