Shweta Gupta

Shweta Gupta is an accomplished marketing professional with extensive experience in online marketing and user growth across Southeast Asia. Currently serving as Head of Online Marketing for Lazada Philippines and Vice President of Regional User Growth at Lazada Group, Shweta is responsible for developing a personalized marketing strategy and managing a significant advertising budget to drive user acquisition and business growth across multiple countries. Previous roles include senior management positions at Lazada, where Shweta led performance marketing and user engagement strategies, and at Arkratos Blockchain Solutions and Epicurio, focusing on integrated marketing and revenue generation. With advanced degrees in Marketing and Engineering, Shweta has consistently demonstrated expertise in brand communication, digital marketing, and cross-channel strategy throughout a diverse career in various sectors.