Syarif Lee

Syarif Lee is a seasoned professional with extensive experience in customer care and strategic operations within the e-commerce sector. Currently serving as the Group Head of Customer Care at Lazada Group since January 2015, Syarif leads strategies for enhancing buyer and seller interactions across Southeast Asia. In previous roles at Lazada, Syarif transformed customer and seller experiences in Malaysia and Singapore and focused on commercial growth in the retail business. Syarif's background includes management consulting at EY, where strategic projects spanned various industries, and assurance services at PwC, ensuring effective financial controls for major financial institutions. Syarif holds a Bachelor of Commerce degree from UNSW and is a certified CPA in Australia.