Thanita Areephongsa

Thanita Areephongsa currently serves as the Senior Vice President of Regional Brand Management at Lazada, a position held since February 2016, following various roles including Vice President of Branding and Communications and Marketing Communications Senior Manager. With a robust background in digital marketing, Thanita previously worked at Tesco Lotus from November 2014 to March 2022 as a Digital Marketing Executive for Grocery Home Shopping, where significant achievements included a 200% return on investment and over 50% uplift in average basket size. Earlier, Thanita held the position of Project Manager at Tesco, focusing on global career website initiatives. Thanita possesses a Master’s degree in International Management from the University of Bath and a Bachelor's degree in Communication Arts from Assumption University.