LBA Group
Kristina Boycheva Kennett, MBA, is an accomplished marketing professional with extensive experience in digital marketing and e-commerce. Currently serving as Marketing Manager at LBA Group since May 2023, Kristina previously held the position of Director of E-commerce at The Hammock Source from March 2016 to March 2023, where strategic growth campaigns resulted in over 77% sales increase and 35% profit margin growth. Kristina's expertise encompasses managing multiple digital commerce brands, optimizing marketing budgets, and implementing successful omnichannel strategies. Educational credentials include an MBA and a BBA in Marketing from East Carolina University, complemented by diverse roles in marketing, data analysis, and customer service in various organizations.
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LBA Group
About LBA Group Inc. LBA Group, Inc. has almost 60 years of experience in providing technology and risk management for industrial and telecommunications infrastructure assets in the radio frequency and electromagnetic spaces. LBA is a multiple INC5000 awardee, CVMSDC-certified, and is a North Carolina Top 50 Hispanic minority-owned small business. The group is comprised of LBA Technology, Inc., a leading source and integrator of radio frequency systems, lightning protection, and EMC equipment for broadcast, industrial, and government users worldwide; the professional technical consultancy Lawrence Behr Associates, Inc.; and LBA University, Inc. providing online professional training. The companies are based in Greenville, N.C., USA. Keep up with what’s going on at LBA by following the company on Facebook and LinkedIn.