Kristina Boycheva Kennett

Kristina Boycheva Kennett, MBA, is an accomplished marketing professional with extensive experience in digital marketing and e-commerce. Currently serving as Marketing Manager at LBA Group since May 2023, Kristina previously held the position of Director of E-commerce at The Hammock Source from March 2016 to March 2023, where strategic growth campaigns resulted in over 77% sales increase and 35% profit margin growth. Kristina's expertise encompasses managing multiple digital commerce brands, optimizing marketing budgets, and implementing successful omnichannel strategies. Educational credentials include an MBA and a BBA in Marketing from East Carolina University, complemented by diverse roles in marketing, data analysis, and customer service in various organizations.