Lilia Calvo Echeverría

Lilia Calvo Echeverría serves as the Socia•Fundadora and Consultora de Marketing & Estrategia at La Marca Marketing & Comunicación since January 2015, providing expertise in brand building and market positioning. Lilia has held academic positions as a docente at Universidad de la Costa CUC since April 2019 and at LCI Bogotá since January 2019, where valuable contributions to digital marketing and communication in fashion are made. Previous professional experiences include leadership roles at Huellas Con Futuro and an assistant position at Camacol Caribe. Lilia's educational background includes a Master's in Digital Marketing from Universidad de La Rioja and multiple diplomas in areas like eCommerce and Social Media Management from recognized institutions.