Marie-Anne Ferreira is a seasoned marketing professional with extensive experience in digital marketing and relationship management. Currently serving as the Digital Marketing Manager at LCL since April 2016, Marie-Anne Ferreira coordinates and implements digital acquisition strategies and manages B to C and B to B campaigns. Prior roles include Relationship Marketing & CRM Manager at LCL, where responsibilities included defining customer journeys and optimizing CRM processes. Marie-Anne Ferreira's previous experience spans various roles focused on market intelligence, business development, and partnership marketing across organizations such as Credit Agricole Consumer Finance and Sofinco. Educational background includes degrees from Université Paris Dauphine - PSL and Lycée Notre Dame d'Enghien.