Edwin Lach

Edwin Lach has extensive experience in B2B partnerships and trade marketing, currently serving as Responsable partenariats B2B at Le Coq Sportif since January 2021, managing commercial relations with Olympic partners, corporations, military organizations, schools, and local authorities. Previous roles include Trade Marketing Coordinator, where management of accounts for various brands was undertaken, and Trade Marketing Assistant at Red Bull from June 2017 to October 2019, focusing on brand activation and B-to-B sales support. Edwin's career also encompasses positions as Ingénieur d'affaire at Diji, Représentant service clients at DECATHLON FRANCE, Business Developer at Allomatch, and Vice President Partenariat at ISC SOLIRACE. Educational qualifications include a Master's degree in Management of Commercial Relations from ISC Paris and a Master's degree in Economics from The Berlin School of Economics and Law.