Le Mieux Cosmetics
Crystal Hsu is an experienced marketing and communication professional with a diverse background in social media marketing, public relations, and media outreach. Currently serving as the Creator of The Jolly Sheep Cotton Candy since January 2020, Crystal develops engaging content for social media to attract clients. At Le Mieux Cosmetics, Crystal has contributed to sales and marketing efforts since February 2014, focusing on campaign management and client engagement. Previous roles include a PR Assistant at Carolyn Kamii Public Relations, where Crystal handled media outreach and story pitching, and a Media Relations Intern at Rogers & Cowan, responsible for creating media lists and press clippings. Crystal also worked as a Project Assistant at Era Ogilvy in Taiwan, coordinating events for a major technology exhibition. Crystal holds a Master's degree in Communication Management from the University of Southern California and a Bachelor's degree in Foreign Languages and Literature from National Tsing Hua University.
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Le Mieux Cosmetics
"Le Mieux" is a French word that translates as "the best” – and international skincare line Le Mieux embodies the BEST in results-driven, scientifically advanced formulae for each individual’s unique skin concerns. Founded in 2004 by scientists, physicians, and chemists dedicated to delaying skin aging on a cellular level, Le Mieux achieved a cult following as a professional skincare line known as "The Serum Authority." From award-winning serums to moisturizers and more, Le Mieux skincare offers products that mix and match to create a personalized skincare routine. Le Mieux products are formulated with premium ingredients, leading-edge technology, and innovative delivery systems—and are always cruelty-free. Le Mieux has already established a roster of the BEST in skincare: • Pioneered multiple molecular weight hyaluronic acid instead of water as a base • Trailblazed the use of growth factors in skin-transforming serums and creams • Spearheaded the revival of gua sha Meridian facials and facial re-sculpting techniques • Creates cruelty-free formulations with no thickeners, fillers, sulfates, or parabens • Champions customizing, layering, and blending products according to individual skin concerns • Incorporates trend-setting global approaches to beauty and wellness into skincare regimens Le Mieux is recognized and recommended by physicians and med spas around the world. Le Mieux is coveted by A-list celebrities and is a favorite on sets of movies, television, and red-carpet events. Le Mieux gives back to the beauty industry and local community by hosting product demos, educational seminars, charity benefits, spa parties, and networking gatherings at the Bielle Institute in Pasadena, California.