Le Truc
Gabriela Avila is a seasoned professional in strategic planning and creative strategy with extensive experience in leading roles across various esteemed companies. Currently serving as SVP, Strategy Director at Le Truc since April 2024, Gabriela previously held multiple positions at Google from February 2021 to April 2024, including Creative Strategy Lead. Prior to this, Gabriela was Brand Strategy Director at Droga5, where clients included JPMorgan Chase and Unilever, and also served as VP, Strategy Director at Publicis. With a solid foundation in account planning from Zubi and Ogilvy & Mather, along with a creative background as a copywriter at Publicidad Comercial Lowe & Partners, Gabriela's diverse expertise is supported by multiple degrees in marketing and advertising from Escuela Mónica Herrera and other institutions.
Le Truc
We’re not an agency. Opened in February 2021, Le Truc is a model within the Publicis Groupe which unites all creatives, producers and strategists from its agencies into one, dynamic, collaborative team. A collective of “monsters" curated and brought together to add firepower to briefs of all kinds, provoke & inspire brand change, and solve problems with new & emerging forms of creativity. Working in collaboration with Le Truc, all our diverse talent can embrace a different creative side by having fun experimenting. Le Truc is a progressive creative culture with the spirit of a startup and the resources of one of the largest marketing groups in the world. We’re a thing.