Le Truc
Pedro Sampaio is a seasoned creative professional with extensive experience in art direction and creative leadership. Currently serving as Associate Creative Director at Le Truc since October 2022, Pedro has been a Creative Director and Partner at LOWD since July 2018. Previous positions include Associate Creative Director at TBWA\Chiat\Day and Senior Art Director at McCann New York, where notable work was completed for clients such as Verizon and New York Lottery. Additional experience includes roles at BBDO Worldwide, 72andSunny, and J. Walter Thompson Worldwide, with a strong educational background from Miami Ad School-San Francisco and Pontifícia Universidade Católica do Paraná in communication and media studies. Pedro's expertise encompasses various prominent brands, contributing to creative campaigns for Bacardi, Macy’s, Smirnoff, and Ciroc.
Le Truc
We’re not an agency. Opened in February 2021, Le Truc is a model within the Publicis Groupe which unites all creatives, producers and strategists from its agencies into one, dynamic, collaborative team. A collective of “monsters" curated and brought together to add firepower to briefs of all kinds, provoke & inspire brand change, and solve problems with new & emerging forms of creativity. Working in collaboration with Le Truc, all our diverse talent can embrace a different creative side by having fun experimenting. Le Truc is a progressive creative culture with the spirit of a startup and the resources of one of the largest marketing groups in the world. We’re a thing.