Matti Vaininen

Matti Vaininen has a diverse work experience spanning various industries and roles. Matti is currently the Marketing Director (CMO) at LeadDesk, a cloud-based contact center for sales outreach and customer service. Prior to this, they were a Co-Founder and Partner at Nålla Kova Sooda, a Nordic Hard Seltzer brand. Matti also served as the Brand & Marketing Director at Helsinki Athletic Lab, offering performance coaching and training. Matti has also worked as an Advisor and Partner at Right Sales Finland Oy, and as a Sports Instructor and Consultant at Tmi Matti Vaininen, where they instructed various sports and training activities. Additionally, they worked as a Client Lead at hasan & partners, a brand and marketing communications agency. Matti also founded and served as the Hype Director, CEO, Co-Founder, and Chairman of the Board at Hypement, an influencer marketing agency. In the past, they held positions as the Marketing Director and Sports Instructor/Athletic Trainer at Helsinki Core Trainers Oy, a functional training studio. Matti began their career as the City & Country Manager at Bolt (previously Taxify), where they played a pivotal role in launching the largest taxi booking app in Eastern Europe. Matti has a Master's degree from Aalto University School of Business, where they focused on Information Economy and Information Systems Science.

Matti Vaininen started their education by completing their high school studies at PHYK from 2004 to 2006, focusing on a general education curriculum. Matti then pursued a Bachelor of Science degree in Management Science & Global Marketing Management in Business from Averett University, studying from 2008 to 2011. After obtaining their bachelor's degree, Matti went on to attend Aalto University from 2012 to 2016, where they completed their Master's Degree in Information and Service Management. Continuing to broaden their academic qualifications, Matti enrolled at Intotalo from 2016 to 2018, where they earned a Specialized Professional Degree in Business Management. Throughout their educational journey, they demonstrated an interest in various fields such as business administration, management, marketing, and entrepreneurship.