Leaf
Wesley Hartley is currently the Chief Revenue Officer at Leaf, responsible for customer acquisition and retention, Rev Ops, and developing frameworks for performance marketing strategy and client success. Previously, Wesley held roles such as VP of Strategy & Client Delivery overseeing client delivery across various services, as well as Head Of Client Services at Leaf's performance marketing agency. Prior to that, Wesley worked as an Investment Manager at Northstar Ventures UK, sourcing and completing investments in technology companies. Wesley also has experience as a Strategic Development Consultant and Investment Analyst in the social investment sector. Wesley holds a Bachelor of Arts degree in Politics and Sociology from Northumbria University.
Leaf
AGENCY? NO, TECH COMPANY. We don't just use tech, we build it. It helps us deliver results that traditional agencies simply can’t come close to. Leaf is a Technology & Data Science Co. delivering performance marketing solutions for high-growth eCommerce brands. We empower superior decision-making and paid media spend efficiency, through a hybrid of hands-on expertise and our Performance Intelligence platform, Leaf Grow. We’re headquartered in the UK with a remote team that extends from Costa Rica to Jakarta, giving us 24hr coverage, many languages & glocal knowledge. LEAF EXISTS… Because eComm brands are underserved by the performance agency industry. Billions of dollars of media spend a year are wasted due to broken conversion tracking and poor budget allocation. PRODUCT IS IN OUR DNA. We built a music app, Leaf Music, used by millions of people worldwide. Top 10 in a third of the world. We also built a marketing automation platform, Leaf Grow, to help us market the app. Facebook did a case study on us. The music dream died, but brands started asking for access to our platform and methodology. We pivoted from Music to Marketing; Leaf Grow powered brands like Footasylum to great success and revenues from services allowed us to fast-forward product innovation. We're now taking our Performance Intelligence platform - Leaf Grow - to market in earnest. It's been built and battle-tested by our internal performance marketing teams for the past three years and is ready to be used by in-house teams at the next generation of eCommerce brands.