Leagas Delaney Italia
Filippo Mutani is a seasoned marketing and brand strategy expert, currently serving as Chief Strategy Officer and Partner at Leagas Delaney Italia since October 2019. As the founder of Q invent, a brand strategy consultancy established in 2009, Filippo has led significant projects such as the 2021 positioning for Luxottica's Vogue Eyewear and Glasses. In addition to consultancy, Filippo is a photographer represented by Getty Images, working with prestigious clients including The New York Times and Vogue Italia. Previous roles include Strategic Planning Director at Publicis and DDB Italy, where major brands such as Renault, Coca Cola, and Audi were successfully managed. Filippo's educational background includes a master's in marketing and communication and a degree in law from Università degli Studi di Torino, complemented by teaching roles at various educational institutions.
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Leagas Delaney Italia
Redefining desire to provoke action We are a creative agency established in Italy in 1997, part of a proudly independent Group. We believe that the digital revolution has deeply reshaped people’s attitudes and desires. New cultural and behavioral shifts are under the spotlight. All industries are forced to evolve accordingly and most brands struggle to stay relevant and engage their consumers. We call it post-digital era: an era where digital is no longer just a channel, but a whole new consumer mindset. We develop proprietary cultural labs to understand what really matters to the post-digital society. We indentify powerful transformational insights that brands can leverage to meaningfully respond to people’s desires today. We then design simple connected post-digital creative experiences to provoke effective consumer action. Because we believe that without meeting people’s new meaningful desires it’s impossible to generate any kind of action.