Leagas Delaney Italia
Massimiliano Bratti is a seasoned creative professional currently serving as Art Director at Leagas Delaney Italia since February 2020 and Chief Creative Officer at SMACE since September 2020. Prior experience includes a role as Junior Art Director at Serviceplan Group from June 2018 to February 2020 and as Responsabile vendite for the Ferrara Buskers Festival from September 2014 to September 2017, a celebration of street artists from around the world. Massimiliano also worked as a freelance artist at MLB Maria Livia Brunelli home gallery from September 2014 to July 2015, a contemporary art space in Ferrara. Educational background includes a degree from Istituto Europeo di Design (2015-2018) and a high school diploma from Liceo Scientifico A. Roiti (2008-2012), with a focus on linguistic studies.
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Leagas Delaney Italia
Redefining desire to provoke action We are a creative agency established in Italy in 1997, part of a proudly independent Group. We believe that the digital revolution has deeply reshaped people’s attitudes and desires. New cultural and behavioral shifts are under the spotlight. All industries are forced to evolve accordingly and most brands struggle to stay relevant and engage their consumers. We call it post-digital era: an era where digital is no longer just a channel, but a whole new consumer mindset. We develop proprietary cultural labs to understand what really matters to the post-digital society. We indentify powerful transformational insights that brands can leverage to meaningfully respond to people’s desires today. We then design simple connected post-digital creative experiences to provoke effective consumer action. Because we believe that without meeting people’s new meaningful desires it’s impossible to generate any kind of action.