Leavened
William Parker currently serves as the Chief Strategy Officer and VP, Head of Client Strategy at Leavened, where an innovative Iterative Hypothesis Testing MMM solution is developed to enhance marketing effectiveness. As an Academic Council Member for Adweek and a Board Member of the Branding + Integrated Communications program at The City College of New York, William contributes to educational excellence in the marketing field. Additionally, William has co-founded Retail Data Trust, a SaaS platform focused on food safety, and held various strategic roles at Horizon Media, Publicis Worldwide, UniWorld Group, and Young & Rubicam, showcasing a strong background in analytics and media strategy. William holds a Bachelor of Fine Arts in Marketing and an MCA in Advertising and Public Relations from The City College of New York and Rensselaer Polytechnic Institute, respectively.
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Leavened
Leavened is a marketing measurement technology company. We’re data scientists who know marketing and marketing experts who know analytics. Leavened’s platform helps increase marketing ROI by enabling the planning, measurement, and optimization of media based on consumer behavior. We address the three biggest frustrations in the measurement andoptimization process: the time it takes, the amount it costs, and the lack of transparency. Built by marketers that know analytics and data scientists that know marketing, our non-cookie technology tools enable real-time, in-market optimizations.