William Parker

William Parker currently serves as the Chief Strategy Officer and VP, Head of Client Strategy at Leavened, where an innovative Iterative Hypothesis Testing MMM solution is developed to enhance marketing effectiveness. As an Academic Council Member for Adweek and a Board Member of the Branding + Integrated Communications program at The City College of New York, William contributes to educational excellence in the marketing field. Additionally, William has co-founded Retail Data Trust, a SaaS platform focused on food safety, and held various strategic roles at Horizon Media, Publicis Worldwide, UniWorld Group, and Young & Rubicam, showcasing a strong background in analytics and media strategy. William holds a Bachelor of Fine Arts in Marketing and an MCA in Advertising and Public Relations from The City College of New York and Rensselaer Polytechnic Institute, respectively.