LEBANESE AMERICAN UNIVERSITY
Serge Zahar is an accomplished creative professional with extensive experience in leadership roles across various renowned advertising agencies. Currently serving as the Senior Director of Creative Services at Lebanese American University since July 2018, Serge previously held key positions at Black Duck Creative Services as a Creative Head and Partner, and at Leo Burnett as Executive Creative Director, where significant improvements in departmental efficiency were achieved. Serge's career includes pivotal roles as Creative Director at Drive Dentsu and Grey Worldwide, focusing on innovative strategies and client presentations for major accounts such as Toyota and Lexus. Beginning the career as an Art Director at Pimo Lintas, progression through roles at Saatchi & Saatchi and Memac Ogilvy highlights Serge's expertise in creative strategy and team leadership, supported by a Diploma in Advertising from the Lebanese Academy of Fine Arts.
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