Adrian Serville

Adrian Serville is a seasoned professional with extensive experience in commercial insight, data analysis, and business strategy across various industries. Currently serving as the Head of Commercial Insight and Analysis and Data Migration Lead at Lebara since January 2020, Adrian has successfully managed a complex data lake project that achieved a 95% data migration rate with 99% accuracy. Previous roles include Senior Business Analyst and Head of Commercial at bwin, where Adrian drove data science migrations to enhance insights, and Senior Business Analyst at Virgin Management Limited, focusing on customer trends and business KPIs. Adrian's career also includes significant contributions to Virgin Atlantic Airways, Micron Technology, UPS, and HSBC, complemented by a strong educational background with advanced expertise in business analytics from the University of Cambridge.