Robin Dickinson

Robin Dickinson is a seasoned professional in digital analytics and performance management, currently serving as the Digital Analytics and Performance Lead at Leeds Building Society since June 2021. Prior experience includes roles at Skipton Building Society as Digital Performance Lead and Digital Business Performance Manager, as well as a Digital Behaviour Analyst at Bank of America. Robin's extensive background encompasses web analytics, performance measurement, and trend analysis, with expertise in tools like Google Analytics, WebTrends, and Tealeaf. Additional roles include Digital Analyst at Swamp and various media management positions at Bradford & Bingley and Brilliant Media. Robin holds a Bachelor of Arts in Politics from The University of Huddersfield.