Leferi
Dylan DongHwi Park has a diverse work experience spanning across various industries and roles. Dylan DongHwi is currently serving as the Managing Director and Head of Partnership at Leferi since January 2023. Prior to that, they worked as an Advisor at YOUHA and N & E Innovations Pte Ltd in 2022. In 2021, Dylan held several positions at WebTVAsia, including SVP and Group Head of Business Development, Interim Head of Thailand Office, and SVP and Head of Global Business. Dylan DongHwi was the Director of Business Development at Beowulf Blockchain in 2020. In 2019, they worked at Coinplug, Inc. as the Business Lead and later became the Chief Strategy Officer. Dylan DongHwi also served as a Growth Advisor at Collab Asia, Inc. in 2019. From 2018 to 2018, Dylan worked at Asia Innovations Group, where they held various positions including Country Manager, Asia Innovations Korea, Head of Gifto Korea, and Business Development Lead. Prior to that, they were the Executive Director at Leferi Beauty Entertainment from 2015 to 2017 and played a vital role in its growth. Dylan DongHwi started their career as the Managing Director and Co-founder of Lustria Inc. from 2014 to 2015.
Dylan DongHwi Park obtained a Bachelor of Science (BS) degree in Management Science from UC San Diego, during the period of 2004-2007. In addition to their degree, they obtained various certifications including PMP from the Project Management Institute, and multiple certifications related to content monetization and music rights management from YouTube, all obtained in 2022.
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Leferi
Leferi started as a beauty youtube creators and influencers management company based in Seoul, South Korea and now expanded to marketing/advertising and ecommerce business. With 200+ beauty youtube creators and 2000+ beauty influencers network across Asia. With its vast content creators group, Leferi has partnered with content provider platforms across the world, including Google (YouTube), Facebook, Tencent, Meitu, and etc. Partnering with largest global influencer networks such as Stylehaul and Web TV Asia, Leferi is building a network of influencers and content creators across the world. With its top level expertise in beauty influencer marketing and digital content marketing, Leferi is leading influencer-based beauty digital marketing in South Korea. Leferi has been providing its state-of-art digital content marketing services to 200+ global and local beauty brands from L'Oréal Group, Estée Lauder Group, LVMH Group, Beiersdorf Group, and Amore Pacific Group. With its partnership with global influencer marketing and digital marketing groups, it also provides global expansion solution for K-beauty brands to enter new markets such as US, China, and Southeast Asia. In addition, Leferi provides product distribution services, which connect consumers with influencers (D2C) and digital content creators in different kind. For this new business development, Leferi is working with commerce service providers like Alibaba’s Taobao in China, Amazon.com in US, and Lazada.com in Southeast Asia. For business inquiries, please contact: Korea Business : business@leferi.com China Business : cn_business@leferi.com SEA Business : sea_business@leferi.com Talents : management@leferi.com All other inquiries: : master@leferi.com