Lefty
Gracia Sakina Bwale is currently working as a Business Growth Associate at Lefty, an influencer marketing platform for lifestyle brands. Prior to this, Gracia Sakina held the position of Strategic Communications Manager at ONG WAKE UP FOR YOUR RIGHTS and Marketing and Communication Assistant at Network of International Analysts for Peace. Gracia holds a Master's degree in Fashion Luxury, Design and Brand Strategies from INSEEC MSc, and a Bachelor's degree in International Relations and Security Studies from Daystar University.
Lefty
Lefty is a technology-driven international influencer marketing company that helps brands and agencies engage with their audiences through influencers. The company has developped a proprietary algorithm which uses machine learning and artificial intelligence to analyze more than 20 million pieces of content daily, from more than 3 millioninfluencers worldwide, from social celebrities to micro-influencers. The strategic planning team partners with each client to create innovative creative strategies and project managers use advanced analytics on both influencers and their followers (location, age, gender, brand affinity...)to target the right audience with the campaign. Lefty also offers access to its powerful influencer search engigne to help clients identify their best influencers match. Lefty has managed campaigns for top brands from a variety of industries including Tinder, G.H.Mumm, Blackpills and Airbnb. For more information on Lefty and its services, please visit https://lefty.io/