Shireen Mcdonagh

Shireen is Head of Brand at Legacy, and brings over 13 years of both client-side and agency experience to the team, having helped to shape many well known brand both strategically and creatively across the full marketing mix.

An advocate for the power and impact of omnichannel communications and marketing, Shireen and her team partner with clients to build best in class campaigns, creative and solutions across all relevant channels.

Prior to her client-side roles in Life Style Sports and Audi Ireland, she worked agency side for agencies including TBWA, and she has led and directed a variety of accounts across different industries including McDonald’s Ireland, Dublin Airport, HSE, Dunnes Stores, SuperValu Centra, Valeo (Odlums, Batchelors), Ballygowan, MiWadi and Bulmers.