Cassie Best

Cassie Best is an experienced Lead UX/Service Designer at Legal & General since October 2018, where leadership in the My Account team has facilitated the design of multiple products and services across diverse user journeys. Prior roles include Senior/Lead UX Designer & Researcher at Shell, where Cassie contributed to an incident tracking tool for global employees, and Senior Consultant in UX Design/Research at Consumer Intelligence, aiding financial institutions with product development through customer insights. Cassie also held positions at The Times, Dare, and TalkTalk, focusing on enhancing user experiences and simplifying customer processes. Cassie began a career at Russell Design and Marketing, advancing from a junior designer to a senior role while managing various digital projects. Educational qualifications include a BA (Hons) in Design and Art Direction from The Manchester Metropolitan University and training from General Assembly.