Kirsty Button

Kirsty Button is an experienced professional in customer experience and behavioral science, serving as the Customer Insight & Behavioural Science Director and previously as the Customer Experience & Research Director and Head of Customer Experience at Legal & General since June 2016. Prior to this, Kirsty held various senior management roles at TSB Bank and Lloyds Banking Group, where significant contributions included developing strategic marketing plans, enhancing customer journeys, and leading customer experience initiatives across diverse products and channels. Educational achievements include a Corporate Governance Diploma from The Corporate Governance Institute and a BA Hons in Business with Marketing from the University of Gloucestershire.