Heba Aly

Heba Aly is a skilled Marketing Data Analyst at LegalMatch since November 2015, where responsibilities include creating, maintaining, and monitoring ad campaigns, as well as analyzing conversion trends and conducting A/B testing to enhance performance. Prior experience includes serving as a Measurement Analyst at Egypt IBM TDC from September 2004 to December 2006, focusing on developing metrics to identify inefficiencies in project efforts and cost variance data. Heba Aly holds a Master of Science degree in Industrial Engineering from North Carolina State University, obtained in 2015, and a Data Analysis Certificate from UC Berkeley Extension, completed in 2020.