Calista Humphrey

Calista Humphrey is a skilled data analyst and marketing professional with extensive experience in transforming complex data into actionable insights. Currently serving as a Data Analyst I and Marketing Data Analyst at TFL since March 2024, Calista previously held roles at Sandhills Global as a Digital Marketing Specialist and Business Data Analyst from July 2021 to March 2024, where dynamic web analytics reports were crafted to support the growth of domestic and international brands. Academic experience includes serving as a Student Administrative Assistant and Teaching Assistant at the University of Nebraska-Lincoln, where responsibilities involved enhancing office efficiency and contributing to course material development. Calista also held leadership roles in Pi Beta Phi Fraternity for Women, focusing on operations and member experience, and has a background in retail sales from positions at Charming Charlie and Cherry on Top. Calista holds a Bachelor of Arts in Mathematics from the University of Nebraska-Lincoln.