Marcus Minifee

Marcus Minifee currently serves as the VP of Global Partnership Strategy at Legends. Previously, Marcus held the position of Vice President of Global Partner Marketing at the National Basketball Association (NBA), where strategic marketing and consumer insights were leveraged to enhance co-marketing campaigns. With extensive experience across various organizations, including UM Worldwide and BSE Global, Marcus has led teams in marketing, community relations, and media partnerships, consistently focusing on brand activation and fan engagement. Background includes significant roles at Samsung Electronics, adidas America, PepsiCo, Aviator Sports and Events Center, The Kraft Heinz Company, and the Chicago Bulls, showcasing a strong foundation in marketing and promotions within the sports and consumer goods sectors. Educational credentials include a Master's degree in Sport Management and Sport Psychology from Gies College of Business at the University of Illinois Urbana-Champaign and a Bachelor's degree in Psychology from Bradley University.