Legends
Taylor Lynn is a seasoned marketing professional currently serving as the Director of Revenue Generation, Marketing & Analytics at Legends. Prior experience includes roles as Director of Consumer Marketing & CRM Strategy at the University of Miami, where significant accomplishments included boosting email marketing metrics substantially in the first year. Previous positions also encompass Digital Strategy & Analytics Coordinator at Arizona State University, managing data integration for digital marketing, and Social Media Specialist roles, producing remarkable returns on investment through targeted campaigns. A Bachelor of Science in Communication with a focus on Digital Media was earned from the University of Miami. Taylor has consistently demonstrated expertise in consumer marketing strategy, digital advertising, data analytics, and cross-departmental collaboration throughout a progressive career spanning various prestigious organizations in sports and entertainment.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.