Jim Malafronte

Jim Malafronte is an experienced professional in workforce management and optimization, currently serving as Customer Success - Strategic Accounts at Legion Technologies since September 2025. Previously, Jim held key leadership positions at RITE AID as Director of Labor Optimization and Workforce Management, and at Sephora as Labor and Workforce Optimization Strategist. Jim also founded Zenza Consulting, a firm specializing in impactful business solutions across retail, consumer, and B2B sectors. Additional roles include Senior Director at Connors Group, Principal Retail Solutions at Workforce Insight, and Senior Retail Strategist at Wilson Perumal & Company, along with significant positions at Verint and HRC Advisory North America. Jim's educational background includes a BS and MBA from the University of Kentucky.