LEGO House
Jonas Frederiksen is a seasoned entrepreneur and investor with extensive experience in the technology and advertising sectors. As Co-Founder of Blue Media Services since January 2019, Jonas focuses on expanding European markets and positioning the company as a leading Adtech provider. Additionally, Jonas is a Founding Partner at OpenCircle and the Founder of Blue Dawn Developments, with ongoing leadership as CEO and Founder of NAPARON, specializing in tech investments. Jonas previously established Advantage Media Group, expanding it to over 300 international e-commerce companies across multiple countries before its exit in 2018. Other ventures include founding DOGHhub, Taskeshop.com, and Tandlægepriser.dk. Educational background consists of a Bachelor's degree in management and marketing from Copenhagen Business School and specialized training in multimedia design and 3D illustration.
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LEGO House
LEGO® House is a 12,000-square metre house filled with 25 million LEGO bricks, unique LEGO Experiences never seen before and the world’s nicest Play Agents ready to give LEGO fans of all ages the ultimate LEGO experience. Learning is at the heart of LEGO play, and the LEGO House. When you are playing, you are experimenting, tinkering, messing around and making mistakes; and in that process you are learning – we call it “Learning through Play”. All activities in the LEGO House Experience Zones embody the LEGO Learning Through Play philosophy. LEGO House is located in Billund, Denmark, only few meters from where the LEGO brick was invented. We call it the Home of the Brick and there will be only one LEGO House in the world.