Krista Perry

Global Digital Marketing & Social Media Manager at Nikki Beach Global

Krista Perry is an experienced marketing professional currently serving as the Global Digital Marketing & Social Media Manager at Nikki Beach Global since March 2023. Prior roles include Senior Brand Marketing Manager at Hurley, where responsibilities encompassed the development and execution of comprehensive marketing strategies and collaborations, including work with NASCAR. Krista also held the position of Marketing & Social Manager at Covet & Mane, where notable achievements included launching multiple product collections and creating the in-person educational experience, The Academy. Earlier career highlights include significant roles in account management and sales at Wix and Main Street Hub, along with experience in recruitment and fashion styling. Krista holds a Bachelor of Science in Fashion Merchandising from West Virginia University.

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Nikki Beach Global

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In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, as Nikki Beach marks over 20 years in business, the brand has grown into a global, multifaceted lifestyle hospitality company with 11 beach clubs, 5 hotels and resorts, a fashion division (including lifestyle boutiques), special events and Nikki Cares, a 501c3 non-profit charity. Nikki Beach can now be experienced in: Miami Beach, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Monte Carlo, Monaco; Dubai, UAE; Costa Smeralda, Italy and Montenegro, Tivat. Every year, Nikki Beach has a pop-up location during the Cannes International Film Festival in France and a summer-long pop-up lounge at the Waterfront in Porto Cervo, Italy. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Dubai, UAE; Santorini, Greece and Montenegro, Tivat. #TellOnlyYourBestFriends