Sabine Müller

Sabine is the Research & Insights Lead for the LEGO Ventures Incubation Studio based in Billund. Sabine is responsible for bringing kids, family, and play insights to all of our activities, thereby creating the foundations of knowledge for new venture opportunities. Sabine has a PhD in Entrepreneurship and prior LEGO Ventures, she was part of the LEGO Groups’ biggest research department, Global Insights, driving early-stage innovation projects. Sabine is working deeply with trends and foresight, keeping a keen eye on the big and subtle shifts that influence how kids and families engage in play and creative activities. She is an avid advocate for infusing more unstructured free play and nature play into children’s lives because of the positive impact on their imagination and mental well-being. As a true Austrian, Sabine was born on a pair of skis and loves the rural outdoors including all of its animals, so much so that she dreams of opening an animal shelter one day.