Ira Rubien

Ira Rubien currently serves as the Associate Vice President of Brand and Admissions Marketing at Lehigh University, where responsibilities encompass brand marketing, communications, strategic planning, and diversity initiatives. Major accomplishments include the entrepreneurial launch of the College of Population Health, a significant increase in undergraduate applications and class size, and leadership in Salesforce and various marketing tools. Previous roles include Interim Vice President of Marketing Communications and Public Affairs at Lehigh University, Executive Director of Marketing & Communications at The Wharton School, and Director of Marketing at Graco Children's Products. Ira's educational background includes an MBA in marketing from the University of California, Berkeley, and a BS in information systems and business from Carnegie Mellon University.