Leifheit AG is a Germany-based manufacturer of household products, with focus on cleaning, laundry care, kitchen goods and wellbeing. It operates through two segments: Brand Business and Volume Business. The Brand Business segment focuses on the distribution of products under the Leifheit and Soehnle brands. The Brand Business segment includes the French subsidiaries Birambeau and Herby as well as the Project Business. Through the Leifheit brand the Company offers storage solutions for kitchen utensils, meal preparation tools, ironing and drying equipment, as well as cleaning equipment, and through the Soehnle brand the Company provides body analysis scales, kitchen sales, heat pillows and blankets and room fragrances.

Electronics

Leifheit Group

Stefan De Loecker

Gerhard Lasselsberger

Marco Keul

Igor Iraeta Munduate

The Marketing and Brand Management team at Leifheit Group is responsible for developing and executing strategies to enhance brand visibility and drive sales for the Leifheit and Soehnle product lines. This includes managing digital marketing campaigns, overseeing brand communication, optimizing e-commerce initiatives, and fostering relationships with key accounts. The team’s efforts ensure that Leifheit’s household products are effectively marketed to target audiences, aligning with the company’s commitment to quality and innovation in home solutions.

Marketing and Brand Management

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Other teams at Leifheit Group

Finance and Operations

Sales and Marketing