Leifheit AG is a Germany-based manufacturer of household products, with focus on cleaning, laundry care, kitchen goods and wellbeing. It operates through two segments: Brand Business and Volume Business. The Brand Business segment focuses on the distribution of products under the Leifheit and Soehnle brands. The Brand Business segment includes the French subsidiaries Birambeau and Herby as well as the Project Business. Through the Leifheit brand the Company offers storage solutions for kitchen utensils, meal preparation tools, ironing and drying equipment, as well as cleaning equipment, and through the Soehnle brand the Company provides body analysis scales, kitchen sales, heat pillows and blankets and room fragrances.

Electronics

Leifheit Group

Stefan De Loecker

Gerhard Lasselsberger

Marco Keul

Igor Iraeta Munduate

The Sales and Marketing team at Leifheit Group is responsible for driving revenue growth and brand recognition across its household product lines, focusing on both the DACH region and international markets. This team works collaboratively to develop strategic sales initiatives, manage key accounts, enhance digital activation, and foster partnerships, while promoting the Leifheit and Soehnle brands through targeted marketing campaigns and public relations efforts. Their goal is to ensure the effective distribution and visibility of innovative cleaning, kitchen, and wellbeing solutions to customers.

Sales and Marketing

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Marketing and Brand Management

Finance and Operations