Alex Peacock

Alex Peacock is the Founder of LeisureLabs, a custom development agency specializing in digital transformation, user experience design, and software engineering for the fitness and leisure industry since September 2022. Additionally, Alex serves as a Supplier Council Member and Digital Futures Advisory Board Member at ukactive. Prior experience includes roles as Chief Commercial Officer at SweatWorks, Chief Executive Officer and Chief Commercial Officer at Netpulse, where significant contributions included overseeing global sales and marketing and international expansion. As Managing Director at Zoom Media, Alex was instrumental in the acquisition of ClubCom Europe, and earlier at Amer Sports, founded a European subsidiary for digital media services. A former Founder of Capital Service Ltd, Alex also held the title of Account Director at Music Marketing Services Ltd. Education includes ongoing studies at IESE Business School and earlier attendance at King's College School Wimbledon.