Allie Sallberg

Allie Sallberg currently serves as the Chief Operating Officer at Moves by Madeline, a digital fitness community focused on goal-oriented workout programming. Prior to this role, Allie was an integral part of The Lemon Perfect Company, first as an investor and then as Head of Marketing, contributing significantly to the company’s growth during the COVID-19 pandemic. Allie also played a key role at ONE Brands, where responsibilities included directing integrated marketing efforts and developing strategic plans that led to a $400 million acquisition by The Hershey Company. Earlier experience includes various marketing positions at Red Bull, where Allie managed regional marketing strategies and led cross-functional teams. Allie has also held roles in event management and marketing coordination during formative career stages, with educational qualifications from Boston College and Loyola Marymount University, encompassing communications and sociology.