Sarah Gravitt-Baese

Sarah Gravitt-Baese is an investor and advisor at Lend-Grow. Sarah has over 19 years of experience in the financial industry, including their previous role as Vice President of Card Marketing and Customer Experience at Capital One. In this role, Sarah led product, acquisition, and retention strategy for the largest B2C card segment. Sarah developed innovative products and experiences that increased leads, engagement, and conversion with new and existing customers. Sarah also accelerated data and technology capabilities to improve marketing efficiency. Sarah uncovered new, business-driving customer and behavioral insights. Sarah managed 33 direct reports and full-stack teams inclusive of product, design, PR, content, media, creative, analytics, operations and legal.

Some of Sarah’s accomplishments include developing a brand-defining digital product targeting new and existing customers, launching a PR, influencer, digital and direct campaign that delivered 200K new enrollments and 10MM customer downloads, leading go-to market product strategy and architecture for 6 consumer segments and supporting card products, developing an innovative omni-channel marketing strategy that maximized lead volume, conversion and customer engagement (growing conversion by 18% and surpassing account goal), spearheading a data driven Content Marketing agenda that increased views, time on page, customer conversion/enrollment, building a Voice of the Customer segmentation strategy for Collections that resulted in new behavioral personas that redefined segmentation and increased digital payment plan enrollment by 42%, increasing deposit sales by 23% through “low-fidelity” digital cross-sell email campaigns, and managing marketing and creative operations inclusive of

Sarah Gravitt-Baese has a Bachelor of Fine Arts in English, Philosophy and Religion from Virginia Commonwealth University, as well as a Bachelor of Fine Arts in Communication Design from the same school. Sarah also has a Master of Humanities in English, Philosophy and Religion from the University of Richmond.