Dipannita Thakur

Dipannita Thakur is a seasoned professional in digital marketing and analytics with extensive experience managing paid search campaigns and marketing strategies. Currently serving as Manager of SEM for the Insurance Division at QuoteWizard|LendingTree since September 2021, Dipannita previously held roles as Senior Paid Search Analyst and Search Analyst at LendingTree, overseeing significant budgets of $5 million while optimizing campaigns for Life, Home, and Auto Insurance Products. With prior experience as a Senior Marketing Analyst at Expedia Group, Dipannita demonstrated proficiency in data extraction and user insights to launch targeted campaigns, manage global digital marketing strategies, and conduct in-depth performance analyses. Additional analytical roles include serving as a Research Assistant at Seattle University and an MBA Intern at Expedia, where key contributions led to improved ad performance. Educated at Seattle University with an MBA in Accounting, Finance, and Marketing, Dipannita also holds a BCom in Accounting and Finance from Delhi University and a certification in Google Analytics from Udemy.