Michael Weaver

Michael Weaver is a seasoned digital marketing and customer acquisition professional with extensive experience across various industries. Currently serving as Head of Acquisition - Digital Marketing at Lennar since April 2021, Michael previously held roles such as Head of Digital Customer Acquisition at Metabolic Living, and Head of Digital Marketing and Customer Acquisition at ADT. Michael's expertise includes driving digital marketing strategies, leading high-performing teams, and leveraging data analytics to optimize campaign performance. Notable achievements include architecting a pioneering programmatic native advertising platform at Bidtellect and significantly increasing operational efficiency and revenue during tenure at Millennial Media. Michael holds an MBA from Case Western Reserve University and a BS in Theoretical Mathematics from Kent State University.