Valerie Mastalka

Valerie Mastalka is an experienced marketing professional with a notable career at Lennox International since August 2012, currently serving as Director of Loyalty and Promotions and Senior Manager of Product Marketing. In this role, Valerie designed and implemented numerous product launch and go-to-market initiatives, overseeing the introduction and commercialization of offerings generating $410 million annually. Previous positions at Lennox Industries include Manager of Brand Marketing, where Valerie led promotional brand messaging and managed a team of five alongside multiple agencies, and various roles in social media and communications. Additional experience includes positions at MarketWave, Enseo, Inc., Weber Shandwick, C. Pharr and Company, and KTVT | CBS DFW, showcasing strengths in public relations, media relations, and event management. Valerie holds an MBA from The University of Texas at Dallas and a Bachelor of Science in Integrated Marketing and Communication from Abilene Christian University.