Birgit Salchegger

Birgit Salchegger is a seasoned marketing professional with extensive experience in the technology sector. Currently serving as the Senior Manager of EMEA Workstation Marketing at Lenovo since September 2019, Birgit has previously held significant roles at SAP, where responsibilities included Marketing Lead for Austria and Senior Marketing Specialist focusing on SME and Channel Marketing. Prior to SAP, Birgit spent over a decade at Fujitsu, progressing through roles in Marketing & PR, Channel Marketing and Business Development, and as Marketing Manager for SEE. Birgit's earlier career includes internships at Lubrizol GesmbH and Siemens d.o.o. Birgit holds a Master's degree in International Business Relations from Hochschule Burgenland and has pursued additional studies in Interdisciplinary Balkanology.