Kirsten Hamstra

Kirsten Hamstra serves as the Executive Director of Global Social Media Center of Excellence at Lenovo since May 2019, leading a team of 27 in advancing the company's social media strategies across various markets and functions. Previously, Kirsten held the role of Director of Worldwide Social Marketing at SAS from December 2008 to April 2019, where efforts focused on establishing a corporate social media team and developing a comprehensive global social business model. Kirsten's career began with roles in public relations and editorial support, including positions at Edelman, Ketchum, and John Wiley and Sons. Kirsten holds a Bachelor’s Degree in English from Emory University and a Master’s Degree in Public Relations from the University of Florida.